Image of the new Office of Traffic Safety Branding Logo

In 2018, the California Office of Traffic Safety went through an agency rebrand, including the release of a new agency logo. After more than 50 years of working to save lives, it was time to modernize an aspect of our identity to better reflect our approach to traffic safety efforts; a long road ahead but something that is on the horizon. Our goal was to better match who we are and what we do; we wanted to clearly define a key part of the OTS blueprint: new and innovative.

The new OTS logos are available for your use and can be downloaded below. We hope you like our new look as we continue to deliver programs that make roadways safer for everyone, helping Californians get where they need to go safely.

Please email for a copy of the OTS logo and “Go Safely, California” campaign brand guideline below. 

  • OTS Brand Guide February 2019 (pdf)
  • Go Safely Logo Use (pdf)

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