The California Office of Traffic Safety is excited to announce the unveiling of our new logo. We are modernizing an aspect of our identity to better reflect our approach to saving lives through traffic safety efforts; a long road ahead but something that is on the horizon. Our goal was to better match who we are and what we do, making traffic safety a part of the OTS blueprint.

Attached are the new logos for your use, along with a style guide outlining policies and procedures for incorporating the logos into campaign materials. You will start to see our new logos on the OTS website, press releases and other informational materials, as well as our social media accounts. This is an evolving process so revisions to the style guide may be needed in the weeks to come, including additional logos and campaign branding information.

We hope you like our new look as we continue to deliver innovative programs that make roadways safer for everyone, helping Californians get where they need to go safely.

Please email  pio@ots.ca.gov for a copy of the guides below. 

• OTS Brand Guide November 2018 (pdf)
• Go Safely Logo Use (pdf)

.png file

• OTS Logo Color (png)
• OTS Logo Color Horizontal (png)
• OTS Logo Black (png)
• OTS Logo Black Horizontal (png)
• OTS Logo White (png)
• OTS Logo White Horizontal (png)
• Go Safely Logo Blue (png)
• Go Safely Logo Yellow (png)
• Go Safely Logo White (png)

.eps file

• OTS Logo Color (eps)
• OTS Logo Color Horizontal (eps)
• OTS Logo Black (eps)
• OTS Logo Black Horizontal (eps)
• OTS Logo White (eps)
• OTS Logo White Horizontal (eps)
• Go Safely Logo Blue (eps)
• Go Safely Logo Yellow (eps)
• Go Safely Logo White (eps)