Pedestrian and Bicycle Safety

Drivers of motor vehicles need to share the road with pedestrians and bicyclists. They need to know the rules of the road and how to protect themselves in traffic. OTS grantees develop programs to increase awareness of traffic rules, rights, and responsibilities among various age groups. These programs are developed to be attractive and interactive in an effort to truly impact students. At the elementary school level, parents and teachers are drawn into the programs as active role models and mentors in traffic safety. Grantees conduct traffic safety rodeos and presentations in an effort to build students’ skills and demonstrate proper practical application of those skills. To boost compliance with the law and decrease injuries, safety helmets are properly fitted and distributed to children in need for use with bicycles, scooters, skateboards, and skates. There is a special emphasis on programs designed exclusively for the hard-to-reach population at the middle and high school levels. Additional outreach endeavors include programs targeting the senior population along with a multicultural approach to address safer driving and walking behaviors.

PEDESTRIAN AND BICYCLE SAFETY PROGRAM AREA GOALS

  • Reduce the total number of pedestrians killed.
  • Reduce the total number of pedestrians injured.
  • Reduce the number of pedestrians killed under the age of 15.
  • Reduce the number of pedestrians injured under the age of 15.
  • Reduce the number of pedestrians killed over the age of 65.
  • Reduce the number of pedestrians injured over the age of 65.
  • Reduce the total number of bicyclists killed in traffic related collisions.
  • Reduce the total number of bicyclists injured in traffic related collisions.
  • Reduce the number of bicyclists killed in traffic related collisions under the age of 15.
  • Reduce the number of bicyclists injured in traffic related collisions under the age of 15.
  • Increase bicycle helmet compliance for children aged 5 to 18.

2018 PROGRAM HIGHLIGHTS

PEDESTRIAN AND BICYCLE SAFETY PROGRAM

Anaheim Police Department
This was the first year the Anaheim Police Department received a Pedestrian and Bicycle Safety Grant from the OTS. They conducted several community engagement events with the purpose of bringing awareness to bicyclists and pedestrian in all age groups. Officers partnered with community services and provided 29 safety presentations, as well as 6 bicycle rodeos and 2 community rides. The grant activities impacted over 5000 community members. They also created a mascot, “Oscar” (a large bear costume with an officer inside) who attends community events, demonstrates safe riding at rodeos, and stars in safety public service announcements distributed through social media.

PEDESTRIAN AND BICYCLE SAFETY PROGRAM

Long Beach Department of Health and Human Services
The City of Long Beach Department of Health and Human Services (LBDHHS) is encouraging residents to Walk and Roll… safely! Working in collaboration with multiple departments and organizations, LBDHHS developed and launched a new campaign to encourage families to walk and bike to school. Long Beach Walk to School Week, which takes place the last week of March, kicked off with a poster contest for youth, visits to schools throughout the district to provide pedestrian safety education material, and officers from LBPD and Pete Walker educated drivers on safe tips for driving near schools. During the week, the team hosted “pop-up” events where they distributed reflective zipper pulls and bookmarks. During the month of May, the team again hosted a series of activities for schools that included awarding the first “Golden Wheel” award to an elementary school going above and beyond to promote safe walking and biking to school. The Mayor and City Council recognized Walk to School poster contest winners and the principal from the Golden Wheel winning school in addition to promoting Walk and Bike to School, the LBDHHS participated in 15 community events, 2 open streets events, and conducted 3 bike and pedestrian safety courses. Throughout the year the team also inspected 67 helmets, distributed 164 helmets, and placed over 50 bus tail and 30 bus shelter GoHuman Ads featuring Long Beach neighborhoods and residents.

PEDESTRIAN AND BICYCLE SAFETY PROGRAM

Sacramento County Office of Education
The Sacramento County Office of Education’s Club Live program partnered with Safety Center, Inc. to serve 10 school sites in Sacramento County areas of high risk due to incidents with pedestrians and bicyclists under the age of 15. School sites conducted pre-survey observations to identify specific safety issues at each school. These issues included students not wearing bike helmets, students being visibly distracted while crossing streets, walking outside of crosswalks, and unsafe drop-offs by adults. Club Live and the Safety Center Incorporated distributed 714 bike helmets at school sites and at community events to equip students in need. Pete Walker, representing the “Pedestrians Don’t Have Armor” campaign, attended events at 10 schools to demonstrate the importance of pedestrian safety awareness for National Walk to School Day. School sites implemented “The Week of the Wave” to encourage drivers to “stop, look, and wave” to pedestrians and bicyclists to ensure they were seen before crossing the street. Students were encouraged to wear bright colors in order to “See and Be Seen” as they walked to school. Parent newsletters were sent out during the school year to inform parents of activities occurring on campuses and provide tips to encourage safe pedestrian, bicycle, and drop-off practices. In comparison, from Fall 2017 to Spring 2018, the percentage of bicyclists engaging in unsafe behaviors decreased in the following areas: not obeying traffic signals and signs; riding in the wrong direction; and being visibly distracted. In the area of pedestrian safety, the percentage of pedestrians engaging in unsafe practices decreased in the following areas: not obeying traffic signs and signals; not walking on sidewalks; and unsafe drop-off practices. Overall, 27,903 students and community members were served through 95 pedestrian and bicycle safety activities and 3,678 materials were distributed.

PEDESTRIAN AND BICYCLE SAFETY PROGRAM

Santa Cruz County Health Services Agency
The Santa Cruz County Health Services Agency partnered with a local community-based nonprofit to provide pedestrian and bicycle safety education in elementary schools through the Walk Smart and Bike Smart programs and bicycle safety training to college students at the  University of California at Santa Cruz (UCSC). The Walk Smart program targeted second graders and reached 13 classrooms and 306 students while Bike Smart reached 11 classes and 303 fifth grade students. Both programs conducted classroom presentations as well as on-bike safety training or walking field trips. The UCSC bike safety program reached 332 participants through bike safety workshops, on-bike safety training, bike safety mechanical checks, and distributed 447 bike lights and 156 helmets. These programs were catered to reach target populations identified through a countywide Vision Zero campaign.

PEDESTRIAN AND BICYCLE SAFETY PROGRAM

Southern California Association of Governments
The Southern California Association of Governments (SCAG) re-launched its Go Human campaign in FFY 2018. The goal of the Go Human campaign is to reduce the number of collisions involving people walking and biking and encourage people to walk or bike more often. Approximately 375 million impressions were achieved through the Go Human advertising campaign, about 93 million of which were delivered as added value at no additional cost. Throughout the course of the grant, SCAG partnered with 73 local agencies to host safety events or distribute safety education materials including lawn signs, banners, bus shelters or digital graphics. During the grant, SCAG was recognized with a Green Leadership Award from Los Angeles County, and with an Award of Excellence in Public Outreach by the California Chapter of the American Planning Association.

Contact Us

Address: 2208 Kausen Drive, Suite 300, Elk Grove, CA 95758
Public Information Inquiries: (916) 509-3030 | Fax (916) 509-3055
Email: ContactOTS@ots.ca.gov