Pedestrian and Bicycle Safety
Drivers of motor vehicles need to share the road with pedestrians and bicyclists. They need to know the rules of the road and how to protect themselves in traffic. OTS grantees develop programs to increase awareness of traffic rules, rights, and responsibilities among various age groups. These programs are developed to be attractive and interactive in an effort to truly impact students. At the elementary school level, parents and teachers are drawn into the programs as active role models and mentors in traffic safety. Grantees conduct traffic safety rodeos and presentations in an effort to build students’ skills and demonstrate proper practical application of those skills. To boost compliance with the law and decrease injuries, safety helmets are properly fitted and distributed to children in need for use with bicycles, scooters, skateboards, and skates. There is a special emphasis on programs designed exclusively for the hard-to-reach population at the middle and high school levels. Additional outreach endeavors include programs targeting the senior population along with a multicultural approach to address safer driving and walking behaviors.
PEDESTRIAN AND BICYCLE SAFETY PROGRAM AREA GOALS
- Reduce the total number of pedestrians killed.
- Reduce the total number of pedestrians injured.
- Reduce the number of pedestrians killed under the age of 15.
- Reduce the number of pedestrians injured under the age of 15.
- Reduce the number of pedestrians killed over the age of 65.
- Reduce the number of pedestrians injured over the age of 65.
- Reduce the total number of bicyclists killed in traffic related collisions.
- Reduce the total number of bicyclists injured in traffic related collisions.
- Reduce the number of bicyclists killed in traffic related collisions under the age of 15.
- Reduce the number of bicyclists injured in traffic related collisions under the age of 15.
- Increase bicycle helmet compliance for children aged 5 to 18.
2017 PROGRAM HIGHLIGHTSCommunity-Based Bicycle And Pedestrian Safety Program
The Community-Based Bicycle and Pedestrian Safety Program targeted underserved communities to assist in building their capacity to address and improve the safety of bicyclists and pedestrians. Thisprogram provided 25 community- or school-based workshops, and three trainings concentrated on providing technical assistance for focus cities on how to map traffic injury collisions and how to conduct community outreach, directly reaching approximately 500 people. The project also produced manuals on safe routes for seniors and Vision Zero, as well as articles distributed to the media which supported the trainings and assisted in expanding the reach of the safety messages.
Vision Zero Education Strategy
The Los Angeles Department of Transportation partnered with seven community-based nonprofits to implement traffic safety campaigns in eight high risk traffic safety corridors. This program tailored traffic safety messages to specific neighborhoods and each educational message was delivered by trusted voices in each community. Different approaches to communicate the importance of traffic safety to pedestrians and bicyclists were utilized, such as art, performance, and visual installations. The program engaged over 10,000 people in Vision Zero traffic safety education, and over 2,500 people participated in a traffic safety survey. Approximately 70 percent of survey respondents lived or worked in neighborhoods with Vision Zero activations and 65 percent of respondents indicated that pedestrian and bicycle safety was an extremely important traffic safety issue for the city of Los Angeles.
Pedestrian And Bicycle Safety
The San Diego Police Department partnered with the San Diego County Bicycle Coalition and Circulate San Diego to provide pedestrian and bicycle safety education for bicyclists and pedestrians in schools and communities. Activities included school and community bike rodeos, bike safety courses, school assemblies, and community events. The Police Department created and distributed a pedestrian and bicyclist safety brochure, conducted education and enforcement, and assisted Circulate San Diego on the creation of a public service announcement video for teens entitled “Walk This Way”, which highlights the importance of following the rules of the road when crossing the street.