Impaired driving and alcohol-related crashes constitute a major threat to the safety and well being of the public. This is especially true among young people age 15 to 24, where impaired driving is the leading cause of death. These programs aim to prevent people from driving under the influence (DUI) of alcohol or other drugs and to remove DUI drivers from the road. OTS grants use a comprehensive approach by funding educational, prevention, and enforcement programs and by focusing on high-risk groups.
ALCOHOL-IMPAIRED DRIVING PROGRAM AREA GOALS
- Reduce the number of persons killed in alcohol-involved collisions.
- Reduce the number of persons injured in alcohol-involved collisions.
- Reduce hit-and-run fatal collisions.
- Reduce hit-and-run injury collisions.
- Reduce nighttime (2100 - 0259 hours) fatal collisions.
- Reduce nighttime (2100 - 0259 hours) injury collisions.
- Reduce the number of motorcyclists killed in alcohol-involved collisions.
- Reduce the number of motorcyclists injured in alcohol-involved collisions.
2017 PROGRAM HIGHLIGHTSRegional Campaign Against Impaired Drivers III
The CHP conducted two regional traffic safety campaigns focused on reducing traffic collisions attributed to DUI of alcohol and/or drugs within San Diego and Ventura CHP jurisdictional areas. Both campaigns included local community-based task forces, enhanced enforcement, and 47 impaired driving traffic safety presentations which impacted 10,170 people. During enforcement operations, CHP officers in both regions conducted 293 roving patrols resulting in 143 DUI arrests, issued 2,005 citations and 1,127 verbal warnings, provided 208 motorist assists, and aided 151 disabled motorists. During traffic stops and motorist assists,CHP officers distributed grant-funded posters, brochures, postcards, and pocket-sized emergency reference cards to help promote anti-DUI traffic safety awareness. The education materials were reproduced in English and Spanish and were also distributed at public events, military bases, local business employee safety days, health fairs, teen and new driver training classes, and high schools and college campuses throughout San Diego and Ventura Counties.
DUI Breath Alcohol Instrumentation
The Contra Costa County Forensics Crime Lab implemented a county wide project to replace 24 Evidential Breath Testing devices. Additionally, training was conducted for laboratory and law enforcement personnel on the theory and operation of the new breath alcohol instruments in order to ensure that the Criminalistics Laboratory was able to maintain an effective and efficient breath alcohol program for law enforcement agencies. A total of 54 courses were conducted in which 1,016 law enforcement personnel were trained.
California College DUI Awareness – RADD
UC Berkeley Safe Transportation Research and Education Center (SafeTREC), partnered with RADD®, the entertainment industry’s voice for road safety, to conduct the RADD® California College DUI Awareness Project through promotion of the RADD Designated Driver/AT Rewards program on 35 college campuses in California. In honor of the project’s success, Toyota Motor Sales, USA, generously donated campus message materials: 100 “RADD Crew” t-shirts for campus staff, 3,000 sunglasses, and new graphic wraps for RADD’s Toyota vehicles (Scion xB and Prius C). RADD conducted one statewide training; four regional trainings, nine campus trainings and one large community RBS training for RADD Retail Rewards partners. Program highlights included expanding partnership from 32-35 college campuses, 219 campus activations, distribution of 23,940 RADD Pledge Cards, 520 RADD wristbands, with a total on-campus exposure to 93,571 students. Soaring beyond its former scope of “college students on campus,” the campaign served an expanded scope-of-work (all 18-34 year olds) by adding messaging elements off-campus, on-air, and at music festivals. Wide penetration of 2,900,000 unique impressions was achieved through radio, TV, and digital campaigns that resonated with our young adult audiences on campus, in the workplace, at home, on military institutions, in dorms, and out on the town. Social media numbers skyrocketed resulting in a 95 percent increase in RADD’s Facebook likes, a 99 percent increase in Instagram followers, and a 95 percent increase in Twitter followers, plus 25,000 YouTube views, for a combined total of 2,500,000 online impressions. The list of RADD Retail Rewards partners increased from 400 to 425, as staff focused on recommitting existing partners while adding key hospitality zones in areas adjacent to downtown Long Beach, plus downtown San Francisco, the Central Valley, Berkeley, and San Diego’s North County, home of UC San Diego, and USMC Camp Pendleton.