Welcome to the California Office of Traffic safety
Governor Schwarzenegger

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2011 Sports and Venue Marketing

2011 OTS Sports and Venue Marketing Online Calendar
Traffic Safety Events & Contests

Look for something happening near you:

Live Nation Concerts
Anaheim Angels
Sacramento River Cats
Fresno Radio
San Francisco Giants on KNBR
San Diego Padres on XX1090
Golden State Warriors

 


Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 13th consecutive year reaching fans in-stadium and during game radio broadcasts April through September.

Event Date:
Monday, May 23, 2011
Angels vs. Oakland Athletics
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

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Jennifer Robi poses with Vince and Larry, the Crash Test Dummies, before throwing out
the ceremonial first pitch at the LA Angeles Traffic Safety Night on May 23, 2011.

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April through September, 2011
OTS will be reaching listeners on radio broadcast and in the community.

Event Dates:

Saturday, April 2nd and Sunday, April 3rd 
Clear Channel Radio
Big Hat Days in Old Town Clovis

Friday, April 15th – Sunday, April 17th 
KBOS, KFBT, KHGE & KFSO Radio
Monster Trucks at the Big Fresno Fairgrounds

May & June (Dates TBD)
KBOS
High School Hollas at different local high schools

Saturday, May 7th
KSOF Radio
Angel Babies Walk

May (Date TBD)
KALZ & KSOF Radio
Diaper Drive

Saturday, May 28th
KBOS & KFBT Radio
Sudz in the City

Saturday, June 18th
Clear Channel Radio
Fresno Chile Festival

August (Date TBD)
Clear Channel Radio
RevFest in Downtown Fresno

September (Date TBD)
Clear Channel Radio
Cross City Race in Downtown Fresno

Saturday, September 17th – Sunday, September 18th
Clear Channel Radio
Clovis Fest in Old Town Clovis

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KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts in April and May.
OTS will also have online presence from April – September.
www.knbr.com

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Sacramento River Cats Minor League Baseball Team
OTS will reach Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages.

Event Date:

Tuesday, April 26, 2011
RiverCats vs. Tucson

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River Cats fans check out the OTS Facebook page to take the “What kind of
driver are you?” quiz at the River Cats Traffic Safety Night on April 26, 2011.

Thursday, May 26, 2011
RiverCats vs. New Orleans

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Fans lined up at the OTS booth for their chance to scratch and win donated prizes at the
River Cats Traffic Safety Night on May 26, 2011.

 

Thursday, September 1, 2011
RiverCats vs. Las Vegas

http://www.rivercats.com/home/

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XX 1090am Radio – The San Diego Padres
OTS will be reaching San Diego Padres fans during pre and post Padres game broadcasts in April through September.
http://www.xxsportsradio.com/pages/main

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OTS will partner with Live Nation Entertainment venues from April to July 2011. 
OTS public education messages will appear at select California Live Nation venues and
will include signage, PSA’s, Text 2 Win as well as web ads on livenation.com.
http://www.livenation.com

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Warriors Flip.jpg

Look for OTS to team up with the Golden State Warriors when they return to the boards for the 2011-2012 season

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