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Office of Traffic Safety

2010 Sports and Entertainment Marketing Schedule


March

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Techniques for Effective Alcohol Management (TEAM) Coalition

OTS partnered with TEAM Coalition at the Home Depot Center as LA Galaxy fans pledged to not drink and drive.

Event Date:
March 27, 2010
Team Coalition at the LA Galaxy
http://www.teamcoalition.org

TEAM Coalition at the LA Galaxy on March 27, 2010
LA Galaxy fans
The Office of Traffic Safety partnered with TEAM Coalition at the Home Depot Center as
LA Galaxy fans pledge to “Plan Ahead, Designate a Sober Driver.”

April

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

http://www.rivercats.com/home/

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

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Fresno Clear Channel Radio Stations

April through September, 2010
OTS will be reaching listeners on radio broadcast and in the community


Live Remote Broadcasts – Fresno Clear Channel
Photo of  listeners of La Preciosa 92.9 with Clear Channel Radio
Listeners of La Preciosa 92.9 with Clear Channel Radio spin to win great prizes that
remind drivers to buckle up and to “Report Drunk Drivers, Call 9-1-1.”

Photo of  listeners of La Preciosa 92.9 with Clear Channel Radio
La Preciosa 92.9 with Clear Channel Radio shares the importance of buckling up
and sober driving with listeners at a remote broadcast.


Big Hat Days in Clovis, April 10-11, 2010
Photo of posting during Dig Hat Day in downtown Clovis
B95.1 with Clear Channel Radio displayed the “Click It or Ticket” banner
during Big Hat Day in downtown Clovis.

Photo of Big Hat Day attendees
Big Hat Day attendees walk away with tic-tac-toe boards that
remind them to buckle up each time they play.


B95.1 High School Holla at Kerman High School on April 30, 2010
Photo of B95.1 with Clear Channel Radio displayed the “Click It or Ticket” banner
B95.1 with Clear Channel Radio displayed the “Click It or Ticket” banner
during a High School Holla at Kerman High School.

 

image Giants

KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

 

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May

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

http://www.rivercats.com/home/

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

 

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Fresno Clear Channel Radio Stations

B95.1 Street Party on May 14, 2010
Photo of Office of Traffic Safety’s “Click It or Ticket”
Office of Traffic Safety’s “Click It or Ticket” banner was displayed
at Clear Channel B95.1’s Street Party.

 

image Giants

KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

 

 

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91X, San Diego’s Rock Station

OTS will reach 91X listeners with Click It or Ticket and Plan Ahead. Designate a Sober Driver. PSA’s on-air and online May through September, 2010.
www.91x.com

Event Dates:

X-Fest concert (Date TBD)

2010 Punk Rock Pro Am golf tournament (date TBD)

 

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June

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

http://www.rivercats.com/home/

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

 

image Giants

KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

 

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Fresno Clear Channel Radio Stations

April through September, 2010
OTS will be reaching listeners on radio broadcast and in the community

May & June
KBOS Radio
High School Hollas

 

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91X, San Diego’s Rock Station

OTS will reach 91X listeners with Click It or Ticket and Plan Ahead. Designate a Sober Driver. PSA’s on-air and online May through September, 2010.
www.91x.com

Event Dates:

X-Fest concert (Date TBD)

2010 Punk Rock Pro Am golf tournament (date TBD)

 

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July

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

OTS In-Stadium Traffic Safety Event:
Thursday, July 8th

 

Rivercats booth.jpg
The Sacramento River Cats & OTS have partnered for ten years
to remind fans to celebrate responsibly and to buckle up!

 

Rivercats booth.jpg
Thursday, July 8th, was traffic safety night at the River Cats.
Thank you to all our fans that stopped by our booth!

 

 

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

 

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Fresno Clear Channel Radio Stations

April through September, 2010
OTS will be reaching listeners on radio broadcast and in the community

July (Date TBD)
KRZR & KBOS
VFC Amateur UFC

July (Date TBD)
KALZ and KSOF
Summer Sizzle

 

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KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

Event Dates:

Tuesday, July 27th
Giants Family Safety Day
AT&T Park, Giants Stadium

 

 

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91X, San Diego’s Rock Station

OTS will reach 91X listeners with Click It or Ticket and Plan Ahead. Designate a Sober Driver. PSA’s on-air and online May through September, 2010.
www.91x.com

Event Dates:

X-Fest concert (Date TBD)

2010 Punk Rock Pro Am golf tournament (date TBD)

 

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August

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

http://www.rivercats.com/home/

 

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.

OTS In-Stadium Traffic Safety Event:
Tuesday, August 24th
Angels v. Tampa Bay
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

image Giants

KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

 

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Fresno Clear Channel Radio Stations

April through September, 2010
OTS will be reaching listeners on radio broadcast and in the community

 

LG Car Show 6.6.10.JPG
Fresno’s radio station, B95, gave away traffic safety collateral at
the LG car Show live remotes throughout the summer.


Home Depot 4 6.20.10.jpg
Fresno’s 98.9 Soft Rock station included a Click It or Ticket banner along with
traffic safety collateral at Home Depot stores throughout the area while broadcasting live.

 

 

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91X, San Diego’s Rock Station

OTS will reach 91X listeners with Click It or Ticket and Plan Ahead. Designate a Sober Driver. PSA’s on-air and online May through September, 2010.
www.91x.com

Event Dates:

X-Fest concert (Date TBD)

2010 Punk Rock Pro Am golf tournament (date TBD)

 

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September

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Sacramento River Cats Minor League Baseball Team

OTS reaches Sacramento’s local community with in-game, online and radio broadcasts traffic safety messages throughout the season

http://www.rivercats.com/home/

 

 

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Anaheim Angels Major League Baseball Team

OTS is partnering with the Anaheim Angels for the 12th consecutive year reaching fans in-stadium and during game radio broadcasts.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

Angels Fied photo.jpg
Between the Angels' "marathon win" and the Crash Test Dummies appearance,
it was another successful Traffic Safety Night, especially for OTS Honorary First Pitcher

 

CTD at Angels Booth.jpg

Thank you to the LA Angels and the many fans that stopped by
the OTS booth for Traffic Safety Night at the Angels last night.

 

 

image Giants

KNBR Radio, The Sports Leader

OTS will be reaching SF Giants fans during weekend Giants game broadcasts April through September, 2010.
www.knbr.com

 

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Fresno Clear Channel Radio Stations

April through September, 2010
OTS will be reaching listeners on radio broadcast and in the community

September (TBD)
Clear Channel Radio
Cross City Race in Downtown Fresno

September (TBD)
Clear Channel Radio
Clovis Fest in Old Town Clovis

September (TBD)
KRZR & KBOS Radio
VFC Amateur UFC event

 

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91X, San Diego’s Rock Station

OTS will reach 91X listeners with Click It or Ticket and Plan Ahead. Designate a Sober Driver. PSA’s on-air and online May through September, 2010.
www.91x.com

Event Dates:

X-Fest concert (Date TBD)

2010 Punk Rock Pro Am golf tournament (date TBD)

 

Cal

University of California, Berkeley

OTS will reach students and alumni through efforts on campus, online and on radio and TV broadcasts.

www.calbears.com

Event Dates:

Saturday, September 4th
CAL v. UC Davis
Memorial Stadium

Saturday, September 11th
CAL v. Colorado
Memorial Stadium

 

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October

 

Cal

University of California, Berkeley

OTS will reach students and alumni through efforts on campus, online and on radio and TV broadcasts.

www.calbears.com

Saturday, October 9th
CAL v. UCLA
Memorial Stadium

Saturday, October 23rd
CAL v. Arizona State
Memorial Stadium

Cal Bears vs. ASU Game on October 23rd
cal vs asu 10-23-10 033 (Medium).JPG

Traffic safety can never start too young. OTS and the Cal Bears are
partnering together to reach fans of all ages during the fan fest at all home games.

 

 

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November

 

Cal

University of California, Berkeley

OTS will reach students and alumni through efforts on campus, online and on radio and TV broadcasts.

www.calbears.com

Saturday, November 13th
CAL v. Oregon
Memorial Stadium

Saturday, November 20th
CAL v. Stanford
Memorial Stadium

Saturday, November 27th
CAL v. Washington
Memorial Stadium

 

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