March

Monday, March 31, 2008
Team Coalition at the San Diego Padres
http://www.teamcoalition.org

Padres’ fans had an opportunity to record their own
traffic safety responsibility message where they
pledged to never drink and drive and always buckle up.

 

Fans personalized their PSA video by showing support
for their favorite MBL team.

 

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May

Saturday, May 4, 2008
KSFO & KBOS Radio
Cinco de Mayo in Clovis
www.lapreciosa.com

 

Fresno Clear Channel’s Spanish radio station, La Preciosa, reminded listeners
to Click It or Ticket and Report Drunk Drivers – Call 911 at the Cinco de Mayo Festival in Clovis.

May 12th and May 19th
KHGE Radio
Spring Country Concert at Cross Roads
http://www.bigcountry1027.com

The OTS Designate a Sober Driver Banner and collateral was distributed at the
Big Country 102.7 Spring Country Concert in Fresno.

 

Big Country 102.7 FM listeners celebrated responsibly at Cross Roads in Fresno
by designating a sober driver.

May through September
KBOS Radio
High School Hollas
Providing lunch time entertainment to High Schools throughout the Valley.
http://www.b95forlife.com

Fresno’s KBOS radio station is spreading traffic safety messages to teens
at weekly High School Holla events reminding them to Click It or Ticket
and to Report Drunk Drivers – Call 911.

 

High School students line up to watch live entertainment and receive free
traffic safety giveaways during their lunch break.

 

May through September
KBOS Radio
Live Remotes
http://www.b95forlife.com

Fresno Clear Channel radio stations can be found throughout the Central Valley
at live remotes displaying OTS banners and distributing traffic safety giveaways.

 

The OTS partnership with Fresno Clear Channel allows traffic safety messages
to reach a variety of audiences at many locations throughout the
2008 Sports & Entertainment Marketing Program.   

 

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June

Thursday, June 19, 2008
Sacramento River Cats v. Fresno Grizzlies
7:05 p.m.
http://www.rivercats.com/home/

 

Sacramento River Cats fans crowded around the OTS booth
for a chance to spin the prize wheel after correctly answering
a traffic safety question.

 

The OTS Sports & Entertainment Marketing Program provides a unique
opportunity to recognize key partners, such as Caltrans, who are helping
remind Californians with Click It or Ticket and Report Drunk Drivers. Call 911.
OTS Assistant Director Chris Cochran with Caltrans Director Will Kempton
after Kempton tossed out the first pitch.

 

OTS Traffic Safety Events
KZZO, the Zone Promotional Outreach

 

KZZO, 100.5 the Zone, has partnered with the Office of Traffic Safety
in order to help protect their listeners on the road.

 

Traffic safety information and giveaway items were distributed
at the Kids Zone during the City of Roseville’s 4th of July Celebration
from 11am to 2pm.

 

The Zone is promoting DUI safety at The Park Ultra Lounge every Friday
night from 11pm to 1am during their live broadcasts to remind
listeners and guest to Designate a Sober Driver.

 

 

Monday, June 30, 2008
Anaheim Angeles v. Oakland Athletics
7:05 p.m.
http://losangeles.angels.mlb.com/index.jsp?c_id=ana

 

Anaheim Angles fans were eager to play the OTS traffic safety
“Scratch & Win” game.  

 

Anaheim Angles fans lined up at the OTS booth for a chance to spin
the prize wheel after correctly answering a traffic safety question.

 

The Crash Test Dummies, Vince and Larry, encouraged fans to visit
the OTS booth and distributed important traffic safety information.

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July

July 27th
Fresno Clear Channel Radio
Summer Music Festival at Engleman Cellars
http://krzr.com

 

Saturday, July 26, 2008
Lancaster Jethawks v. High Desert Mavericks
7:00pm
http://www.jethawks.com

 

OTS Traffic Safety Night
Lancaster Jet Hawks

Lancaster is one of California’s greatest risk areas for DUI and seatbelt offenders.
The Office of Traffic Safety and the JetHawks are working together to educate fans
about the rules of the road.

 

On July 26th, fans of all ages lined up for their chance to answer a traffic safety trivia question
and to spin the prize wheel!

 

 

The Crash Test Dummies, Vince and Larry, and CHP’s Chipper, entertained fans on and off
the baseball field reminding Californians to ‘buckle up’ in case of a collision.  

 

 

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August

Sunday, August 2, 2008
100.5 The Zone: “A Day in the Zone”
7:30 p.m.
http://www.radiozone.com/pages/830477.php

100.5 The Zone: “Zone Days” at the California State Fair
(August 15-September 1)
http://www.bigfun.org/fair/index.asp

 

Padres Radio, XX Sports
http://www.xxsportsradio.com/pages/main

 

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September

September 27th through 28th
Fresno Clear Channel Radio
Clovis Fest
http://www.alice967.com